GRADUATION PROJECT INSTITUT FRANÇAIS DE LA MODE
- zine art direction and graphic design for Nensi Dojaka

/ 2024

This project started with the question “what is sexy today?”, but no straight answer could be found. A different interpretation of the concept of “sexiness” is visualized in each new edition of “Linger”, a printed brand zine accompanying every new collection of the UK based brand Nensi Dojaka.

            Deconstruction, introspection and tension are three different approaches to female sexiness today, adapted to the brand’s identity and visualized in these first three zines.

THE TENSION ISSUE FOR SPRING SUMMER 2023

The spring summer collection of 2023 is a sharp and graphic display of femininity. Geometric shapes and hard edges contradict and complement the inherent curvy and soft female nature. The idea of tension became the starting point of the magazine accompanying this collection. Tension between delicate curves and straight lines, tension of flexed muscles, tension between the traditional sultry display of women draped loosely on soft fabrics and the strong, powerful portrayal of men.

        But also the tension in anticipation and longing between two people. The tension that keeps you on the edge of your chair. It’s about using the sexiness almost like a power play; it’s about the woman taking control of the gaze.

With a complementary campaign video this zine also explores how the idea of sexiness and tension can be translated through movement and sound.