ART DIRECTION / SONIA RYKIEL
/ 2022With the brief to examine the brand DNA, find an original take, and produce an art direction concept and its realization for the line Rykiel Forever, we brougt back the provocative, sexy woman that Sonia Rykiel originally represented. Yet humor and sophistication remained key, with a hint to her friend and artist Andy Warhol and her love and talent for writing.
For this campaign we focused on creating posters for street advertising and social media on instagram.
For this campaign we focused on creating posters for street advertising and social media on instagram.
Mentored by CHRISTOPHE RENARD
/ In collaboration with MATHIEU VERCRUYSSE and NICHARREE WIWATCHAROENKUL
Photography by SEMI YANG
Talent SOPHIE RAYNARD
Graphic design by NINA OLIVIER
/ In collaboration with MATHIEU VERCRUYSSE and NICHARREE WIWATCHAROENKUL
Photography by SEMI YANG
Talent SOPHIE RAYNARD
Graphic design by NINA OLIVIER
